SmartFields™

One language for all your product data.

Every supplier uses different field names, structures, and formats. SmartFields™ transform all incoming product data into a single universal language that forms the foundation for analytics, AI enrichment, and marketplace exports.

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Why SmartFields?

Product data is inconsistent by nature.

Every supplier names the same field differently. Standard software gets confused, but Nifelo handles it effortlessly.

Different field names in supplier feeds:

Colour Color Clr Kleur Product Color ItemColor ColourName

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SmartField: Color

The Magic

SmartFields™ are your universal product language.

Standardize once. Benefit forever.

As soon as your product data is imported, our system automatically converts every product field into unified SmartFields.

From that moment on, your data is 100% standardized. AI features run on SmartFields, validations run on SmartFields, and marketplace exports use the exact same reliable structure.

Key Benefits

Why it is so powerful

One-time Import Mapping

Never recreate field mappings for exports. Map once during import and you are done.

AI Ready

Every AI agent leverages identical SmartFields, ensuring seamless data enhancements.

Marketplace Ready

Every feed export builds upon the exact same standardized internal data model.

Future Proof

Adding a new supplier or channel? Simply map to SmartFields and publish instantly.

Case Study

Real-World Example

See how raw feed tags transform into a universal marketplace-ready structure.

1. Raw Input

CLR: DBL

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2. SmartField Mapping

Color = Blue / Dark Blue / DBL

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3. Normalization

Blue

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4. Channels

Google

Amazon

Bol.com

Architecture

SmartFields™ are the core of everything

Every feature in Nifelo builds upon SmartFields™. Without a universal data model, data optimization is impossible.

Universal Import

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SmartFields™

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Validation

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AI Enrichment

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Normalization

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Marketplace API

Interface

SmartFields™ Mapping Dashboard

Manage and preview field mappings directly in our intuitive dashboard.

smartfields_mapping_wizard

SmartFields Active

SMARTFIELD™	SOURCE FIELD	MAPPING METHOD	SAMPLE DATA (IMPORTED)
Title	product_title_nl	AI Auto-Mapping	Herenschoen Air Max 90
Price	price_inc_vat	Directe Koppeling	129.95
GTIN	ean_number	Gevalideerde Regex	8712345678901
Brand	merk_name	Directe Koppeling	Nike

FAQ

Frequently Asked Questions

Everything you need to know about the SmartFields™ data model.

SmartFields™ form the universal internal data model of our platform. We standardize incoming supplier fields so all AI enrichment, validations, and exports function perfectly.

No, we provide a complete set of default SmartFields out of the box (e.g. EAN, Color, Price, Size). Our AI automatically suggests mapping upon feed import.

Yes, you can define custom SmartFields for specialized product attributes specific to your industry or catalog.

We support dozens of standardized SmartFields covering all requirements for major channels like Amazon, Google Shopping, and eBay.

Yes. Since mapping takes place during import, any XML, CSV, or API payload can be mapped into SmartFields.

Yes. SmartFields are the engine of our platform. Standardization ensures reliable exports and enables smart AI capabilities.

Absolutely. You can edit mappings at any time in the feed mapping editor and your data will be re-standardized instantly.

SmartFields™